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Founded 2023 in Delhi · remote-first

outbound depends on

Domains, mailboxes, DNS and warmup are not exciting. They are also the difference between a campaign that lands and one that gets filtered before a human ever sees it. That is the whole company.

Eight people running infrastructure for 3,400+ outbound teams

Where we started

We kept rebuilding the same spreadsheet

Before Infrabox, the three of us ran outbound infrastructure for a handful of agencies out of a shared office in Delhi. Every new client meant the same week of work: buy a batch of domains, provision mailboxes across two or three providers, hand-write SPF and DKIM records, wait for propagation, then babysit warmup in a shared spreadsheet that someone inevitably broke by sorting the wrong column.

We built internal scripts to speed it up, then better scripts, then a small dashboard just for our own team. By late 2022 we had rebuilt the same tool four times for four different contracts: DNS orchestration, mailbox provisioning, a warmup scheduler, and a health checker duct-taped together with cron jobs.

In 2023 we stopped rebuilding it privately and started shipping it as a product. Infrabox is that internal tool, hardened, generalized, and now running the sending fleets of thousands of teams instead of just ours.

outbound-infra-FINAL-v4.xlsx2022
DomainSt.Note
reachpilot.io?SPF missing
northloop.dev??DKIM typo'd twice
getoutbound.cookre-check Friday
signalcrest.com?!ask Marcus
vantagegrid.io

Last edited by Priya, 11:47pm: “fixed?? check again”

Infrabox console · Fleet healthToday
DomainHealth
reachpilot.io99%
northloop.dev97%
getoutbound.co100%
signalcrest.com98%

Auto-verified every 15 minutes, no manual checks

What we believe

Opinions, not platitudes

Five years of running sending infrastructure taught us a few things we hold to on every roadmap call.

Infrastructure should be boring

If a domain, a mailbox or a DNS record ever needs your attention twice, we consider that a bug in Infrabox, not a fact of life.

SPF published
DKIM verified
DMARC enforced

You own the assets, not us

Domains, mailboxes and reputation are registered and billed in your name. Leave any time and take every asset with you.

Deliverability is measured, not promised

We publish the placement, bounce and blocklist data our own detection sees. No vague ‘inbox guarantee’ language anywhere.

Ship the unglamorous thing

A correct MTA-STS record ships before a nicer settings page does. The roadmap is ordered by what breaks sends, not what demos well.

Support from people who provisioned the fleet

Everyone on the deliverability rota has personally set up a cold domain. Tickets get answered with commands, not scripts.

How we work

Process that matches the product

The same discipline we ask of a sending fleet, we ask of ourselves.

GMT-8GMT-3GMT+1GMT+9

Remote-first, always

No headquarters. The team works across 9 time zones and meets in person twice a year.

Mon
Tue
Wed
Thu

4-day release cadence

Every change to the console or API ships on a fixed four-day train: small diffs, fast rollback.

on-call

On-call deliverability rota

A named engineer owns placement and blocklist alerts every week, with a 15-minute response target.

changelog.log
+MTA-STS enforced by default
+Bulk mailbox aliasing
−Rolled back auto-retry v2

Public changelog

Every shipped change is logged with what changed and why, including the ones that were reverted.

Our story

2023 to now

A short company, a long list of unglamorous milestones.

  1. 2023

    The scripts become a product

    Three of us in Delhi stop rebuilding DNS + provisioning tooling per client and start building it once, properly, as Infrabox.

  2. 2023

    First 100 domains provisioned

    Early access opens to five agency teams we used to consult for. All 100 domains are still sending today.

  3. 2024

    Automated warmup network launches

    A private peer network of warm mailboxes replaces the manual spreadsheet rotation entirely.

  4. 2024

    Reputation Radar ships

    Continuous blocklist and placement monitoring across every sender in a workspace, not just spot checks.

  5. 2025

    10,000th domain onboarded

    Fleet crosses 10,000 managed domains. Median time to first send drops to 6 minutes.

  6. 2025

    Developer API goes public

    Provisioning moves from the console into CI pipelines. Agencies script their entire fleet setup.

  7. 2026

    46 countries, one uptime number

    Sending infrastructure now spans 46 countries with a single 99.98% platform uptime figure across all of it.

By the numbers

The fleet, at a glance

Three years in, the boring layer is running at a scale we did not plan for.

0.0M+

Mailboxes provisioned

0K+

Domains under management

0

Countries with active senders

0.00%

Platform uptime, trailing year

The team

Eight people, one sending fleet

Small on purpose. Everyone here has personally provisioned, warmed, or rescued a cold domain.

Priya Natarajan

Co-founder & CEO

Ran deliverability for three outbound agencies before Infrabox existed.

Marcus Feldt

Co-founder & CTO

Wrote the first DNS orchestration script Infrabox is still built on top of.

Aiko Tanaka

Head of Deliverability

Owns the warmup network and the blocklist-monitoring rota.

Diego Suárez

Staff Engineer, Provisioning

Built the bulk mailbox provisioning path that ships in under a minute.

Ngozi Adeyemi

Product Design Lead

Designs the console so a fleet of 500 mailboxes still reads at a glance.

Felix Bergström

Engineering Manager, Platform

Keeps the API and the console on the same release train, every four days.

Sana Malik

Customer Deliverability Engineer

First responder on the on-call rota when a domain's placement drops.

Owen Kowalski

Head of Revenue

Talks to agencies and RevOps teams about fleets larger than 10,000 mailboxes.

Talk to us

Run your sending fleet on infrastructure you own

Start provisioning in minutes, or talk to the team that built the fleet you'd be joining.